I was asked to do a WordPress facelift for Crypticon Seattle, the Pacific Northwest’s premier horror convention.
The challenges for this project included poor overall user experience, lack of strategy and planning, time and budget constraints, lack of previous documentation, stakeholders were not “tech savvy”, timeliness of information to be presented, an enterprise-level quantity of information over many years, and unforeseen functionality issues.
Right away, I conducted usability studies to determine what wasn’t working with the existing WordPress layout and presentation. I wrote documentation whenever possible, created new graphics from higher res images, cleaned up non-functioning/poorly written code, implemented a more pleasing aesthetic to enhance legibility and call to action sections, and educated stakeholders whenever possible.
The previous fonts and overall color scheme made it harder to differentiate active links and calls to action. Many of the links were no longer functional and in a very short amount of time, I was able to acquire the new links and fix broken ones. I also redid existing graphics due to resolution considerations and get in touch with stakeholders to get relevant, updated information from the celebrity guest publicists.